This September, the retail world gathered in Paris for the inaugural NRF 2025: Retail’s Big Show Europe — a landmark event that brings together retailers, innovators, startups and technology providers to shape the future of commerce. NRF Big Show Europe+2Retail Technology Innovation Hub+2
For iF Returns, NRF Europe was not just another conference: it was a strategic moment to reaffirm our commitment to turning returns — traditionally a cost center — into a competitive advantage for retailers, and to showcase how our solution fits into the future of supply chain, sustainability, and unified retail.
We joined hundreds of global retail leaders, solution providers and innovators at NRF’s 2025 Paris edition, connecting with potential partners, clients and peers across the retail ecosystem. National Retail Federation+2NRF Big Show Europe+2
We were honoured to win the Logistics & Supply Chain category at the Retail’s Big Show Europe Awards — an award that celebrates transformative, future-shaping retail solutions. According to the official NRF recaps, the Awards recognised standout projects across categories like unified commerce, store design, payments, data, and supply chain. NRF Big Show Europe+2A1 Retail Magazine+2
Being awarded in this category underscores that returns management — including reverse logistics, intelligent routing, and optimized returns flows — is now seen as a key pillar of modern retail operations.
The recognition at NRF goes beyond a trophy. It reflects broader shifts in the retail landscape that align with iF Returns’ vision:
Supply chain resilience & innovation. NRF 2025 placed strong emphasis on how AI, data, and supply-chain technologies are redefining logistics and returns.
Unified retail and customer experience. Retailers are increasingly focused on seamless journeys — not just from browsing to buying, but through returns and post-purchase interactions. Reverse logistics and returns optimization are becoming core to that seamless experience.
Sustainability & responsible retail. As retailers face pressure to reduce waste, emissions, and inefficiencies, smarter returns strategies (including reuse, resale, or optimized return flows) are emerging as crucial for ESG and circular-commerce goals. NRF's programme underlined responsible retail as a central theme.
By winning the Logistics & Supply Chain award, iF Returns’s mission — to make returns a strategic advantage rather than a burden — was validated on one of retail’s biggest global stages.
Winning at NRF 2025 energizes us — but it’s just the beginning. Here’s how we’ll build on this milestone:
Expand our reach. We plan to deepen partnerships with retailers and businesses across Europe and beyond, leveraging the visibility and recognition from NRF.
Double down on innovation. As supply-chain complexity grows and sustainability becomes non-negotiable, we’ll continue enhancing our platform with smarter analytics, routing, and recovery logic.
Advocate for returns as strategy. We’ll keep raising awareness about why returns matter — not just for cost savings, but for customer loyalty, brand trust, margin preservation, and sustainability.
Share success stories. We want to publish case studies, white papers, and best practices to help others see how modern returns infrastructure can power growth and resilience.
We’re grateful to the organizers, judges and community at NRF Retail’s Big Show Europe for recognising our work. More importantly — thank you to the retailers, partners and brands who are already on this journey with us.
At iF Returns, we believe the future of retail isn’t just about selling more — it’s about enabling smarts across the entire lifecycle of a product. With NRF 2025 behind us, we’re more committed than ever to reshaping returns as a real lever for growth, efficiency and sustainability.
Stay tuned: in the coming weeks we’ll share deeper insights, customer stories, and what this recognition means for the future of retail returns.